PSO has resumed the E-10 sale at around 30 outlets in Sindh in the first phase covering mainly Karachi, Hyderabad, Nawabshah, Mirpurkhas, Larkana, Sukkur, Sehwan, Jamshoro and Tando Adam. In the second phase, sales would be initiated in Punjab. It would be cheaper than unleaded motor gasoline by Rs. 2.50 per litre.

Customer response to E-10 in terms of pricing and benefits has been phenomenal. PSO's e-10 gasoline, a blend of ethanol and gasoline results in less carbon-mono-oxide emissions from the vehicle and with its high octane rating helps vehicles' engine to perform better. It also gives more drivability in less fuel resulting in fewer burdens on our consumer’s wallets.