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Pakistan State Oil continuing its thrust towards lube sales promotions, organized a series of ‘Lubricant Sales Mela’ in both the South and North retail regions. This is in pursuit of the aggressive lubricant sales and marketing strategy planned to achieve the number one position in Pakistan’s lubricants market.
The Objectives of Lube Sales Mela were to:
- Promote PSO Automotive Lubricant’s Brands
- Generate trials of PSO Lubricants
- Increase sales of lubricants at Retail Outlet forecourts
Recently Lube Sales Mela were organized at Retail outlets in Karachi, Hyderabad, Sukkur, Islamabad, Lahore and Multan.
Telenor mobile phone scratch cards were distributed as giveaways and special discounts were offered on purchase of selective grades of Carient and DEO series. Nokia Mobile Phones were also awarded through a lucky draw. The discounts on different packs were Rs.25 on 1 liter packs, Rs.75 on 3 liters pack, Rs.100 on 4 liters and Rs. 250 on 10 Liters lubes packs.
The Lube Sales Mela turned out to be a marvelous event, marked by festivities at the Retail forecourts where people were enthralled by the illuminated outlets, joyous music and most of all, free gifts and candy being doled out with purchases of PSO lubricants.
The PSO Internship Program for Fall-2011 was also underway at the same time. And this was an excellent opportunity for PSO to develop a long-term association of these interns with the PSO Automotive Lubes Brand.
The Lube Sales Mela at various Retail forecourts has been highly beneficial in communicating a dynamic and customer friendly image of Pakistan State Oil.
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