Retail Fuels is the core and most vital business segment in PSO, which is responsible for generating 90% of the company's revenue through sale of PSO products at more than 3,800 Retail Outlets across the country and building PSO's corporate image by providing reliable quality and quantity, unmatched service and unparalleled customer care.

Under Retail Fuels, there are several functions that are essential to the operations of this department.

The divisions are centers of customer services, which not only make sales within the assigned territory, but also assist PSO's business partners i.e. the dealers in making sales through the retail outlets network and maintaining PSO's quality, quantity and service standards.

The other Retail functions, located at the Head Office, provide support to the division staff, in collaboration with other departments of PSO, for development and operations of New Vision Retail Outlets, CNG facilities, CoCo Sites and execution of Retail Rationalization Program, leases, rentals, incentives and credit to PSO's business partners. Additionally, support for sales enhancement in terms of daily and monthly sales analysis is also provided to the divisions so that they can assess their position in the market and chalk out their selling strategy in the coming months and years.

All in all, the Retail Fuels department carries out all strategic planning and policy making activities, conducts analysis on business development and provides support to the divisions. The department is the backbone of the company for expanding PSO's network of retail outlets, its customer base, and its customer focused repute!