The Non Fuel Retail Department is responsible for the management of all the non-fuel facilities at the retail outlets. A number of facilities are overseen by this department, including franchises such as the C-stores and the Business Centers as well as the Internet facilities and the PSO Website.

PSO has established a number of Convenience Stores (commonly referred to as C-stores) all over Pakistan to facilitate its customers. Currently, there are 66 C-stores or 'Shop Stops' at various locations including remote areas such as Haripur. These shops are stocked with a wide range of items ranging from chocolates to imported hair care products. Recently in an effort to standardize all the C-stores, a centralized distributor was appointed to provision the various outlets. This initiative has been undertaken to increase customer satisfaction by ensuring uniformity of product, variety and price. This distribution system currently has only been implemented in Karachi on an experimental basis and will be rolled out to other cities based on its success.

To further enrich its customer services portfolio, PSO keeping in mind the government initiative for the promotion of technology, introduced the concept of the Internet Facility at its retail outlets. This facility is targeted at benefiting not only the external customer but also the station staff. To facilitate prompt and effective communication with the PSO Head Office, custom e-mail accounts have been setup for most of the outlets. Currently the Internet facility is available at over 740 outlets all over Pakistan. This is an expanding network whereby according to Company policy, all New Vision Retail Outlets will be provided with the facility as soon as they have been completed.

Furthermore, Business Centers have been established at strategic locations to provide round-the- clock services to customers. Every Business Center is well equipped with all the basic facilities such as photocopier machines, fax machines and an e-mail facility.

Automatic Car Washes have been introduced at a limited number of retail outlets. Currently, there is one Automatic Car Wash in each of the major cities i.e. Karachi, Islamabad and Lahore.

Apart from the above facilities, the NFR Department is involved in a series of marketing alliances with various companies in order to continuously expand the number of services being bought to the customers at retail outlets. MCB ATMs have been set up at stations to facilitate customers, who prefer withdrawing cash in the relatively safer atmosphere of the outlet. In addition to this, Citibank's Easy Payment Service has been setup so that customers can easily pay their bills without the hassle of having to stand in long queues outside banks. The utility bills for companies such as KESC, SSGC, PTCL, Citibank Credit Cards, Paktel and Instaphone are being accepted.

The NFR Department markets and manages a large number of value-added services, which not only serve to enhance PSO's portfolio but also build up its brand image and corporate identity while bringing value added services to an expanding network of retail outlets to serve a larger number of customers.