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Pakistan State Oil, the largest oil marketing company in the country, is currently engaged in storage, distribution and marketing of various POL products. The company’s current value of Rs. 75 billion, its 82.1% share in the black oil market and 61.2% share in the white oil market, alone speak volumes about its success. |
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The company’s astounding growth in terms of sales and turnover, combined with its status of being
the first Pakistani Public Sector Company to become a member of the World Economic Forum (WEF),
and winning the “Karachi Stock Exchange Top Companies Award” has made PSO a notable company
world over.
PSO has the widest strategic oil distribution network. This network comprises of 29 storage depots and
9 installations, 860,000 MTs of capacity i.e. almost 81% of total national storage, numerous pipe lines
network and equity partnership in White Oil Pipeline Project (WOPP) from Karachi to Mehmood Kot.
A most efficient product movement system for its POL products facilitates the operations at PSO. This
system includes a fleet of 6000 tank lorries, tank wagons and pipelines. With the inception of white oil
pipeline (WOPP) the pattern of supplies from Karachi has changed drastically as the entire white oil
movement from Karachi has been switched over from tank lorries to pipelines. Moreover, to make
this system more efficient and effective, new pilfer-proof tank lorries equipped with satellite tracking
system have been introduced.
With its 3612 distribution outlets, PSO has the largest network in the country. Out of these, 1,610
outlets have been upgraded as per the New Vision Retail Program, with most modern facilities like
electronic dispensing units, convenience stores, business centers, Easy Payment Centers and customer
friendly staff to provide unmatched and diverse services to its customers, all of which are comparable
to international practices.
The fact that PSO serves 2.8 million retail customers on daily basis, along with 2000 industrial units
and business houses, is indicative of its vast customer base. The company has also been meeting the
fuel needs of various government entities, armed forces, railways, agriculture sector, IPPs and industrial
units. PSO also provides Jet Fuel to Refueling Facilities at 9 airports in Pakistan and ship fuel at 3 ports.
In July 2002, ‘PSO Loyalty Cards’ were introduced to reward the retail customers for their loyalty and
patronage towards the company. In February 2003 PSO launched its ‘Fleet Cards’ and ‘Corporate Cards’,
which are fuel-based credit cards for the business entities. These cards along with the company’s Prepaid
Cards, provide convenience, flexibility and security to customers, while enabling them to earn
redeemable loyalty points and avail attractive discounts on non-petroleum products.
PSO’s leading retail brands include Premier-XL (petrol with multi-functional additive), Green-XL
(environment friendly diesel with an additive that provides more mileage, smooth running & less black
smoke), Deo (diesel engine oil) and Carient (passenger car motor oil). In order to deliver the promised
quality to its retail customers, PSO launched Mobile Quality Testing Networks (MQTU) in October 1998
which has now been extended to 21 units operating from 15 major cities of Pakistan. These units perform
surprise visits to check the quality of the POL products at different retail outlets. |
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